Did You Know Makeup & Skincare Expires?

Hi guys!

I thought I’d make a post on this as I didn’t know about it until recently, and that is that makeup does in fact expire! There’s a quick an easy way to tell when your makeup expires and it’s by looking at the back of your product – it should have a small jar with 6M, 12M, 24M, etc on the back of it – this means the product expires from 6 months, 12 months, 24 months, etc after you open it.


This foundation needs to be used thrown out after 12 months.

I did some research on the typical expiry dates on makeup in case your product doesn’t have this symbol as it was on the packaging that you threw out.

Signs that your makeup has expired:

  • Discolouration
  • Runny
  • Lumpy
  • Has seperated
  • Weird odor
  • Has a weird consistency unlike before

General rules for the expiration of:


  • Mascara, liquid, pencil or gel eyeliners: 4-6 months.
  • Cream, Liquid or Stick Foundations or Concealers: 1-2 years (dependent on whether there’s a pump).
  • Powder-based products (including mineral foundation): 2-3 years
  • Lipsticks, Lip Gloss, & Lip Pencils: 1 years


  • Cleansers: 1 year
  • Toners: 6-12 months
  • BHA or AHA Exfoliants: 1 year
  • Facial or Body Moisturizers and Serums: 6-12 months
  • Lip Balms: 1 year

* These facts vary through different sites, so I advise you to use the indicator on the back of your makeup/skincare product for the most accurate information on the expiry date.

Amy x

I follow all fellow bloggers back on social media!

Instagram // Twitter // Facebook

* I do not own these pictures.

Source: http://www.paulaschoice.com/expert-advice/skin-care-basics/_/When-to-Toss-Out-Beauty-Products


  1. Tell that to the lip balm I’ve had for eight years! The only things I don’t screw around with on the best by dates, though, are eye products. Never lasts long enough to go bad, though.

    Liked by 2 people

    1. HAHAHA! I feel you, I don’t really pay attention to the expiration dates unless it causes a reaction on my skin/smells funny. I just take more precaution now if I feel it may be out of date haha ;).


  2. Feel like our beloved cosmetics expiring is something we try to pretend doesn’t happen, I know that’s how I am. My rule of thumb is if it starts to change in any way/shape/form, it’s done for! But I do have an all natural face mask that does say on it that due to the natural ingredients in the product that discoloration may occur. So I definitely take things like that into consideration when de-cluttering.

    Liked by 2 people

    1. Yeah I totally feel you on that – I don’t really pay attention to the expiration date but use it as a guideline and do the same as you; if it smells funny or causes a reaction it goes in the bin.

      Liked by 1 person

  3. It’s so important! When I worked for Estee Lauder, we tried to mark customers’ boxes with the date purchased so they know when to replace it. Mascara is the most important: you don’t want pink eye! Eeek. We told people replace it every 3 months, a little shorter than your recommendation.

    Liked by 1 person

      1. When I researched it it said it’s from when the product is first opened, but you may want to look that up yourself just in case (if you have had a product for ages haha!). Hope that helps x

        Liked by 1 person

  4. I really didn’t know that but I haven’t had makeup last longer than 4 months anyway hahahahhaha… Skin care runs out in 2 months but that’s only toners for me….

    Liked by 1 person

      1. I feel your pain luv ..dont worry lol… but then my prob is i feel obligated to wear makeup daily to ensure it gets used up

        Liked by 1 person

  5. This is SUCH an important message to share. I’ve had customers who think this is just a marketing ploy so that I can sell more Avon; but in fact, it can be an actual health hazard if you don’t carefully follow expiration dates. Thank you for promoting consumer awareness! ❀

    Liked by 1 person

    1. Yeah it is pretty important and seeing I had no idea that they even expired, I thought it’d be best to share my discovery with my blogging buddies haha! Thanks for your super sweet comment ❀ xxx

      Liked by 1 person

  6. Omg, I just realized what those little jars mean last week and I started checking all my makeup just for fun haha
    Although I don’t know how powders (like blush) can really go bad.

    Liked by 1 person

  7. Reblogged this on and commented:
    It’s SO important to understand that makeup DOES expire, and when it does, you DO NOT want to put it on your face. Not only does it not do it’s job, but it can also increase break outs or even allergic reactions. It happened to me personally. So check this post out so you know how long you can keep your makeup and skincare for!!

    Much Love,


Leave a Reply to vogueinfatuation Cancel reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s